I find the diverse community and environment makes me want to play more. Its easy to talk with people, and have a good time in general. I can sit in the lobby and talk for a few hours and not even notice that the time is flowing by! Then we also have events, which spice up the game and makes everyone go nuts! I find the most fun when I sit in the lobby and just talk about random things.
So, friends, what draws you to Ultima?